Harry Styles has launched a gender-neutral beauty brand called House of Derm. The brand, priced from £3.99, was introduced as part of Sir Richard Branson’s British Fashion Council scheme last year, alongside the likes of Prada and Burberry. Styles — who announced his participation via a statement on Friday — had previously hinted at the project via an Instagram story. “@HouseofDerm” he wrote, along with a logo and a quote from the author Vladimir Nabokov: “We are like cells and we are somehow all mixed into a soup, and this soup, is divided into sub cells, and inside of these sub cells are women and men and these sub cells have different likes and dislikes. They believe differently.”
Styles has spent time with experts across the beauty industry before the launch. “This project has been in the works for a while,” a source told The Mail on Sunday. “From the word go he has been involved. He speaks to the business team here about it and people in fashion. He has a very powerful brain, he looks at things in a very scientific way.”
House of Derm is only available online at hoo.it and offers products for men and women, including lip balms, products for men and some items for women. “The makeup is really inspired by vintage style. Harry was experimenting with both men and women and had really liked it,” a source told The Mail on Sunday. “He saw potential for a gender neutral beauty range and decided to launch it.” The Lip Balm range (from £3.99) is all clear.
Read the full story at The Daily Mail.
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